The author of the article, Brenda Coffman, quotes Bob Marshall, President of Distinguished Homes, "We are a niche builder. We are not trying to be a high volume builder. If you are going to be a custom builder in today's market, you must find a niche. For us it is the empty nester couple particularly in the Williamsburg market......They are usually semi-retired but live active lifestyles, and they want homes that reflect this. They want open spaces with plenty of room to entertain, but also want a home office to attend to business interests. They want a comfortable master suite and all their living space on the first floor. At the same time they want bedroom space for visiting family members or guests that allows the homeowners privacy. An open kitchen with a comfortable informal eating area is a must."

Bob goes on to say, "Our typical buyers are not after an extremely large home - usually around 3,000 square feet but they want many features and details. Whether its a home theatre system or ornate trim details. They want fixtures, cabinetry and floor coverings consistent with their positions in life. They also don't want to spend all of their retirement savings to have these things. We are always mindful of our custmers' budgets..."

Brenda Coffman writes, "...What makes Distinguished Homes different enough to be chosen by a homeowner? From the time the conversation starts through the design process, through the selection and coordination process, through the physical contruction process, through the move-in and warranty process, a company person is there to oversee it and work with the homeowners. From the President to the Customer Service director to the Field Operations director to the in-house work crews, the company's people are committed to its philosopy, its integrity and its method of doing everything the right way..."